Reading this today connects to what I’ve thought since I started in business in 1989.
When I started in tech in 1989 I had one thought. I think Peter Drucker said it.
“It’s your customers, who are your best sales people”.
My thought was that if I showed up every day with the thought that my customers are my gold and without them I have nothing, I’d have a good chance of making it. I operated each day with the belief my business was all about my customers, not me.
Today in tech there are no customers – they’re users. That thought is so wrong.
You wanna build a great business, brand or career? Quit following the herd and buying into the lie that social media is your darling. Instead, take all that money and time you dedicated to social media and put it to this thought: It’s your customers, who’re your best sales people. Rephrased, take Steve Martin’s advice: “Be so good they can’t ignore you”.
If you work for a company that calls customers users, that’s the first and only sign you need that they’ve got it wrong. Run, don’t walk, away.
Follow Peter Drucker’s and Steve Martin’s thought. Do it all day, every day, you’ll be successful. I promise you.